THE MOST BADASS CARS AT THE 2016 GENEVA MOTOR SHOW
Among the luxurious, over-the-top introductions in Geneva was the first showing of the Hyundai Ioniq, the South Korean brand’s upcoming assault on the Toyota Prius.
The Ioniq looks almost exactly like the outgoing Prius model, with as much flair in flat white as a refrigerator, but it’s loaded with technology. It may seem a bit boring in theory for Hyundai, sure, but launching a traditional hybrid, a plug-in hybrid, and an EV all at once? That’s legit.